Your Personal Fairy tale

frequently asked questions

“All you need is love… and a wedding planner”

We’ve put together a list of the most common questions couples have when they’re thinking about working with us to plan their weddings.

If we haven’t covered something here, please feel free to send us an email at hello@yourpersonalfairytale.com.


Why should I hire a wedding planner? Can't I just hire awesome vendors and call it a day?

Choosing awesome vendors is not the same as hiring a wedding planner.

It’s like trying to renovate your kitchen. Sure, we live in a day and age with YouTube and IKEA. Even if you have zero building skills, with some help from a few friends, some select professionals, and a lot of work, you could probably get the job done. Whether your kitchen will be everything you hoped and function well is another matter.

Alternatively, you could hire an experienced kitchen designer and contractor and let them take care of it all. They’ll guide you through any decisions,  and they’ll take care of the nitty gritty details. Yes, you’ll pay more for their team, knowledge and expertise, but you get the peace of mind that your kitchen will not only be done right but also be absolutely fantastic and everything you’ve dreamed of when done.

Wedding planners are no different. Extraordinary weddings take vision and a great deal of experience and know-how to pull together all the elements into a cohesive plan, then masterfully execute them on your wedding day. Yes, you’ll pay more to hire one, but you’re getting peace of mind on one of the most important days of your life that everything will be just as fantastic as you imagine.

How do I know if I need a wedding planner?

Well, we’re guessing if you’re here, you probably already know that you need a wedding planner.

Even if you’re still just thinking about it, consider this.

Industry statistics now say that it can take the average couple with no knowledge of event planning 250 – 500 hours to plan a wedding.

There is a tonne of after work research, hundreds of emails, phone calls and meetings to be made, contracts to be reviewed and vendors to be hired. Then there’s any DIY projects you decide to take on, mailing invitations, organizing the seating chart and floor plan, coordinating the timeline, oh and then actually running everything on the day of the wedding. Needless to say, planning a wedding is often a stressful undertaking when you decide to do it on your own.

By hiring a wedding planner, you’ll be guided on this journey and you can then be as involved or hands-off as you like. You’ll be able to enjoy your journey from bended knee to “I do” with minimal stress and fuss.

What is the difference between Wedding Planning and Wedding Planning & Design Services?

While similar, there is a few key differences when it comes to our Wedding Planning & Design package versus our Wedding Planning package.

A good comparison is the difference between an interior decorator and an interior designer. If you hire an interior decorator, they will help you pick paint, furniture and fabrics, and then source what’s needed to make it happen.

If you hire an interior designer, they go much deeper than that of an interior decorator. They will carefully craft a design that’s not only beautiful but that functions well for you and your lifestyle. They will develop very specific design concepts and blueprints, supervise the renovations and improvements, and see to every single detail.

Wedding Planning & Design is all about creating every detail of your wedding from the menu to the decor and entertainment to plan a wedding that is uniquely you. The goal is to create something that is not only beautiful, but tells your story and functions in the best way possible. We also throw in our wedding event branding and website package for design clients, so that every single element of their wedding shines. 

Wedding Planning is about taking an idea or vision, and helping you figure out the details, then finding the right people to make it all come together.

Are all wedding planners the same?

Definitely no.

Every wedding planning company has its own style and twist to planning weddings for their clients. It is important to make sure that you really connect with your planner and feel comfortable with their abilities and experience, so you can move forward with confidence.

Generally speaking, as in all things, you get what you pay for.

Wedding and event planning is a challenging profession and requires a great deal of experience and education over the long term.

At Your Personal Fairy Tale, this is our full-time job and our absolute passion. We aren’t hobbyists and we don’t plan weddings on the side while working a regular job.

Our couples have our complete and undivided attention, and the benefit of all our connections and experience. We only take a limited amount of clients every year so we can provide the attention and client experience we feel each of our weddings deserves. 

How long to do you need to plan my event?

Time is always a good thing as it allows us to have the greatest amount of flexibility in choosing who we hire, especially if your wedding falls during the busy wedding season of May – October.

However, that being said, we are able to plan your event in whatever timeframe you need, so long as we’re available.

For Wedding Planning & Design, Wedding Planning, Destination Wedding and Intimate Wedding clients, we will book up to 24 months prior to your wedding, however, the vast majority of planning will not begin until 12-14 months prior to the wedding.

For Proposals and Elopements, we generally suggest booking at least 3 to 6 months out in order to have ample time to organize things and greater flexibility in selecting who we partner with. However, we are happy to accommodate your needs based on our availability, even if you’re working on a shorter time frame.

How many clients do you take on per year?

We take on no more than 12 Wedding Planning & Design, Wedding Planning & Destination Wedding clients per year, per lead planner. This allows us to give each of our couples and their guests the special attention they deserve.

For Intimate Weddings, Elopements,  Proposals and other events, we take these in addition to our larger weddings and events, and based on our availability.

What's the difference between my venue provided coordinator and a wedding planner?

Simply put, the venue coordinator works for the venue and will look out for the venues best interests, where a wedding planner is independent and will look out for your interests.

Your wedding planner will focus on the look and feel of your day. They oversee the many details that go into making your day a reality, such as timelines, floor plans, supervising your vendor team, and making sure that everything goes off without a hitch.

Venue coordinators will typically only confirm details that apply to them and are in the venues best interest.

Any venue that says you don’t need a wedding planner is either lying, trying to spread themselves too thin, or doesn’t know better. Venue coordinators simply don’t have the time to pay attention to all these little details during your wedding as they’re often busy supervising their own teams and making sure the venue is meeting their obligations.

Here’s a great article written by another planner who used to be a venue coordinator that goes into more details: Click Here


Do you offer partial planning or wedding day management (day-of/month-of) services?


We focus solely on providing full-service planning and design services for every kind of wedding and event we plan because we believe every client is worthy of that kind of attention. 

With the amount of detail that goes into planning a wedding, our experience has taught us that partial planning is difficult to define and often results in duplicate work and confusion about who is responsible for what between us, our clients and our service partners. This in turn negatively impacts the event and the high-touch client experience we aim to provide.

However, if you have already done a few things, we are willing to tailor a full-planning package to suit your needs. Just contact us to discuss.

In terms of wedding management (also known as day-of/ month-of coordination) we have decided to not offer it at this time. We are happy to recommend someone locally who does off this service, so please don’t hestitate to reach out. 

If you are looking with help in select areas of planning like your budget, venue search or vendor recommendations, we do offer hourly consultation services. Learn more about this service here.


Is there anything you won't do?

We are firm believers in going above and beyond for all our clients.

However, there are many things happening throughout your wedding in a very short period of time, so we are careful to avoid any tasks that take us away from our primary objective: managing your event and making sure your vision for your wedding day becomes reality.

Items we are not able to help with include:

  • setup and delivery of extensive rentals
  • ceiling installations
  • backdrop installations
  • moving of chairs from the ceremony to the reception site
  • moving large floral arrangements and installations from the ceremony to the reception area
  • serving food/alcohol or bussing tables
  • cleaning & janitorial services

We will definitely help you find the right people to make this all happen though. If you have questions about this, please ask us!

Do you only work with your own preferred vendors list?

No way!

But we prefer working with them and here is why: they rock it… again and again, and again. We trust them to deliver the absolute best for our clients.

We understand that your friend had a good experience with her florist and that your cousin’s buddy is a solid DJ. Anyone can rock it at least once. But ours nail it every time.

There are many moving pieces on a wedding day, so we want to avoid the risk and build a team of service partners that will work well together. These are the ones that communicate clearly and efficiently with us and with each other. Our vendor list includes a variety of price points, styles etc. 

We promise to always help you with selecting the best vendors for your wedding and your budget.

What if I don't live in Edmonton? Can we still work together?

Absolutely! We love working with couples from all over the world, whether they’re planning to get married here in Edmonton, the Rocky Mountains or somewhere else.

In the day and age of video conferencing and email, it’s easier than ever to work with anyone from anywhere. We also use online planning systems with all our clients, making it even easier to keep in touch.

How much does it cost to plan a wedding?

The cost of a wedding in Canada now officially averages around $40,000.

However, that’s just average, and figuring out what’s important to you as well as the number of guests will be the two things that ultimately determine your wedding budget.

Should you choose to hire us, we will work closely with you to develop a detailed, transparent budget that is realistic for your goals, wedding guest count and location.

How much will hiring you cost?

There is no set answer as it is different for every wedding based on the scope of work, your wedding budget, the number of guests, and your wedding location.

We have posted starting prices on each of our service types to give you an idea of where the cost of that service starts.

 Our fees are calculated based on the following:

  • Event Management Fees — A flat-rate fee for bringing in the right staff and executing everything during your event
  • Design Fees — A hourly fee for wedding design (if required, minimum fee applies)
  • Production Fees — Our percentage-based fee for the planning and production of your wedding (minimum fee applies)
  • Travel Fees (if required)

Overall, you can expect to roughly spend 18% of your budget for wedding planning & design, and 15% for wedding planning services only. 

We will provide you with transparent pricing in a fully customized proposal we create for you after our consultation meeting.

Do you offer payment plans? What forms of payment do you take?

Yes, we do offer payment plans for all our packages. 

When you book with us, we require a non-refundable retainer to confirm your date and start planning. For the remaining balance, we collect payment at the beginning of each phase of planning. Your final payment will be due 14 days prior to your wedding or event. We will layout a full payment schedule for you as part of our proposal. 

If you should need to make different payment arrangements, please ask us about our monthly payment plans. 

Should travel be required, we will make all arrangements for our team and will invoice you. These fees are separate from our planning, design and production fees. All invoices for travel expenses will be due within 14 days of invoice. 

We accept cash, cheque, Interac E-Transfer, and all major credit cards.

What are your travel policies and fees?

We love to travel with our clients and help them plan their wedding wherever they want.

For all weddings and events that take place greater than 100 km one-way from our offices,  you will be required to cover any expenses as follows for each representative of Your Personal Fairy Tale:

  • Round trip economy airfare and baggage fees (if required by airline policy)
  • Private, single hotel accommodation for the night before and the night of the event
  • Meal Stipend of $60 per day

We are also willing to drive if your destination. Should we be using personal vehicles mileage is charged at $0.58/km in accordance with current Canadian Revenue Agency practices. 

Should we require the use of rental vehicles, you will be required to cover rental and additional insurance fees plus the estimated cost of fuel based on the pricing at the time of your event. The use of rental vehicles will be discussed with you in advance, depending on the scope of work for your particular event. 

For any additional travel for site visits, vendor meetings, or any other purpose for planning a clients event, clients are required to pay for transportation, private, single hotel accommodation for the duration of the trip, and a daily food stipend.

We book all travel for our team. Clients will receive a separate invoice for travel fees with payment due within 14 days.